Our Story

The Kerboo story, from LinkRisk to Kerboo

  • 2012


    Kerboo was originally founded as LinkRisk. The original LinkRisk product was created as a response to the change in stance by Google in how they regard links as a signal. At the time links were a volume game and the introduction of the first Penguin algorithm and the formalisation of link penalties meant that the search community needed to understand their legacy link issues far better. Initially we created our LinkRisk scoring algorithm to help shed some light on where the risks in any link profile may lie. Since those early days we have helped thousands of sites avoid, remove or recover from link penalties and link related issues.

  • 2013


    More features and a continued growth of our dataset. We also introduced our Investigate feature which was the first link audit product to take the user out of Excel and keep them within the browser.

  • 2014

    Award winning SEO software

    In 2014 LinkRisk won the Best SEO Software at the UK Search Awards which validated all the hard work we had put into building a product that met the needs of the industry.

  • 2015

    More awards

    In 2015 LinkRisk won the award for Best Search Software Tool at the UK Search Awards

  • 2016

    From LinkRisk to Kerboo

    In 2016 we rebranded from LinkRisk to Kerboo to allow us to broaden the offering from just the risk of links to a wider view of the value and opportunities in your link profile.

  • 2017

    New metrics and further innovation

    In 2017 Kerboo passed the billion links scored mark for our LinkRisk metric. We also innovated again to create the only metric capable of showing you the true value a link may pass. LinkValue uses the ocean of data that we hold and our understanding of what Google may ignore now to provide unique insight on which of your links actually pass real value.

  • 2018

    Building on our technical expertise

    We are pushing forward with our aim to provide further and deeper insight on the positives and negatives of your link profile and strengthening our technical capabilities to bring machine learning and our historical data experience to the forefront of what we do.