At Kerboo we don't just mash up someone else’s data and pretend it provides value, we work hard to create and maintain our own metrics backed by some serious maths and an ocean of data. We have two main metrics, LinkRisk and LinkValue.
LinkRisk aims to describe the risk any link might pose in contributing to a build up that could mean Google applies a manual action link penalty against your site.
LinkValue is designed to show the actual value a link may pass. This takes advantage of all the data that Kerboo has built up over the last 5 years and allows you to ‘see behind the curtain’ at what links still count and what Google probably now ignores.
We combine our high level of experience in links as a signal and employ our very own maths PHD who turns this knowledge into the two metrics.